Why people buy expensive cars? There is more than one reason to own an expensive car – advanced safety features, high quality entertainment technology, sophisticated interior design, and customizable options, just to mention a few. People are also attracted to luxury cars because of the high performance of such cars and the prestige they get by owning it. According to a study at the University of Wales Institute in Cardiff, United Kingdom, women from 21 to 40 years old are more attracted to men who drive expensive cars.
This study shows that men are judged based on their status and wealth. As the result, for a man who drives an expensive car, the chances to attract young women increase by 80% in comparison to regular car owner’s chances. What about women? Does the expensive car increase their chance to attract more men? Surprisingly, the answer is no. Men care about a woman’s look more than a car that she drives.
Expensive cars market is still growing. Just in 2011, the sales of the luxury cars have increased by 14% and it is expected to grow even more in the future. Men always liked powerful cars. By owning a high performance luxury car, men feel like they have power and that is exactly what attracts women to them. There are some theories that smart people are not impressed by expensive cars. They believe that the expensive car does not necessarily mean that the person driving it is rich. That may be partially true but the reality is that the expensive cars do play an important role when it comes to defining a social status of the person, and the study at the University of Wales Institute has confirmed that fact.